Simple web site about complex ideas.
A modern approach to help neighbourhood venues turn Google-Maps clicks into real-world customers.
Most cafés, barbers, bakeries, and boutique hotels are found first on Google Maps, yet the platform alone cannot:
Our solution adds three lightweight layers to fix those gaps without requiring heavy custom websites or costly mobile apps:
Each section below gives a concise summary and then points you to a dedicated deep-dive article for the full story.
Mission — enable local businesses to shine exactly where customers already look, right inside Google Maps, by providing them with the missing digital tools that convert online intent into offline revenue.
Guiding idea — replace clunky legacy sites with a lightning-fast, mobile-first microsite and a curated overlay that together deliver everything a modern consumer expects in 2025 and beyond.
Many local owners are still limping along with ten-year-old DIY pages, forgotten WordPress installs, or a single PDF menu that forces every new visitor to pinch-zoom, scroll sideways, and ultimately give up. These outdated assets load slowly on today’s networks, break on modern phones, and damage trust at the exact moment a customer is deciding where to spend money. To understand why this happens so often—and how other businesses have dug themselves out—read Where Bad Sites Come From, which walks through root causes, cost traps, and practical rescue playbooks.
Google Maps is brilliant for navigation, but because anyone can contribute content it can also feel like an unmoderated bazaar: vacation selfies, blurry food shots, and disgruntled, years-old reviews are all mixed together. This chaotic feed often buries a venue’s best qualities and confuses first-time visitors who are comparing options on the same block. Our methodology for restoring order—combining automated vision filters, owner approval queues, and polite flagging to Google—is explained step by step in Taming the Google Maps Wild West so you can reclaim your first impression.
While Google Maps nails discovery and directions, it leaves a painful gap between interest and action: there is still no native way to reserve a table for 7 p.m., claim a Wednesday-only haircut discount, or buy a loyalty pass before arriving. Because of that gap many potential customers drift away to competitors or simply postpone their visit. We close this missing middle with a flexible offer engine—capable of time-slot pricing, flash sales, and neighbour bundles—whose design principles, revenue models, and live case studies are detailed in Time-Slot Deals for Any Business.
After interviewing 120 European SMB owners and analysing 400 live websites we found four recurring culprits: overloaded DIY builders, bargain freelancers recycling the same template, enthusiastic “friends who code” but then disappear, and agency packages that lock content behind premium hosting. Each path has predictable failure modes—from slow mobile scores to abandoned security patches—that erode credibility over time. The full evidence base, including screenshots, PageSpeed data, and rebuild budgets, lives in Where Bad Sites Come From.
Our one-page microsites are generated automatically, score >95 on Core Web Vitals, and can be saved to a phone’s home screen like a native app—giving visitors an “always installed” experience without App-Store friction. Owners can update hours, menus, and banners from any device in seconds. The ten-minute publish-to-live flow, illustrated with GIFs and real load-time numbers, is showcased in AI-Generated Instant Sites.
Instead of asking users to leave Google Maps, we bring curated content into the listing: hero photos, featured reviews, and live banners appear in a respectful overlay that can be dismissed or recalled at will. This tiny script (under 25 KB) adds clarity for customers while remaining compliant with Google’s terms. Implementation details, moderation safeguards, and before-and-after screenshots are in Curating Google Maps Listings.
Our pipeline ingests public Maps data, drops low-quality images, rewrites clunky review snippets into short testimonials, and assembles everything into an elegant template—all without owner input. Owners simply tweak colours, confirm wording, and hit “publish.” For the full architecture, token costs, and performance benchmarks, see AI-Generated Instant Sites.
Once each microsite is live, venues can activate smart offers: barber “happy hours,” surplus pastry flash bags, or themed “vegan day-out” bundles with neighbouring cafés. The rule engine, usage analytics, and Lisbon pilot data showing a 27 % footfall lift are broken down in Time-Slot Deals for Any Business, while the compounding-traffic mechanism is mapped in The Microsite Flywheel.
Our freemium approach means the essential tools—site, SSL, booking link—are forever free and ad-free. Paid tiers simply unlock branding removal, deeper analytics, and API access when a business is ready. The philosophy behind this fairness, plus real ROI maths from early adopters, can be explored in A Freemium Model Owners Trust.
Integrated payments with instant refunds, live analytics dashboards, automated social posting, AI spam-review filtering, and even AR way-finding overlays are all in active development. You can follow progress, vote on priorities, or join beta cohorts via Roadmap & Next Steps.